Also Known As: Dice
A
PENHALIGONS
I was involved in the production of a series of playful and visually engaging TikTok videos for Penhaligon’s, aimed at introducing the brand to a younger digital audience. Working closely with the creative and production team, I supported on-set coordination, talent direction, and ensured smooth delivery of assets for social rollout. The campaign successfully blended Penhaligon’s rich heritage with a modern tone capturing new attention across TikTok.
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FULHAM
I assisted in the production of Fulham FC’s official Christmas animation, directed by Richard Swarbrick. The project blended hand-drawn animation with festive storytelling, celebrating the club’s spirit and fan community.
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CAREFREE
This series of films shares powerful real-life stories from unpaid carers who have accessed support through Carefree’s digital solution. The work shines a light on the emotional, financial, and mental toll of caregiving, while also celebrating the restorative impact of taking time away.
Production Co - Presence
Director / Creative Director - Jason Smith
Executive Producer - Danny Fleet
Producer / 1st AD - Brad Smith
Production Assistant - Jelvi Santos
2nd AD - Ollie Smith
Director of Photography - Martin Hill
Steadicam - Simon Wood
Focus Puller - Anthony Hugill
Clapper Loader - Callum Reeves
DIT - Vlad Martins
Sound Recordist - Lucy Pickering
Gaffer - Reuben Garrett
Unit Driver - Carl Rock
Post-production
Hogarth - Monica Taylor
Gramercy Park Studios - Jon Shaikh
Producer - Jamie Weallans
Editor - Simon Hargood
Editor - Ruth Hegarty
Music composer - John Ross at Racket Music
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SACRIFICAL LAMB
As the Creative Director of this collection, I lead the brand’s creative direction across all aspects from: fashion design , production, film and photography. My approach was to combine streetwear influences with contemporary fashion elements.
Creative Direction: Jelvi Santos
Photography & Motion: David Quinn
Model - Emmanuel, Paida
Casting: Contact Agency
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MARBELLA
During my time in Marbella, Málaga, and Puerto Banús, I set out to capture people in their natural element: observing moments of ease, movement, and quiet reflection against the backdrop of both everyday life and luxury. My lens gravitated toward the contrasts: sunlit streets where locals moved with rhythm and routine, set against the polished stillness of yachts and designer storefronts.
1. Photography
2. Retouching
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NUCLEUS LOGO
In collaboration with Pardoe Office, we developed the Nucleus Logo, a core emblem that embodies ITANSHA®'s identity with simplicity and precision. Alongside this, we curated a series of sub-brand logos, each inspired by the Five Stages of Evolution: Variation, Inheritance, Selection, Time, and Adaptation.
Through an intentional design process, we explored concepts that balance clean, understated aesthetics with meaningful symbolism. The resulting logos reflect ITANSHA®'s commitment to functionality, evolution, and timeless design.
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NUCLEUS CENTRE
The Nucleus Centre is a secretive research facility hidden deep within an abandoned brutalist structure. It serves as the epicenter of a long-forgotten scientific project aimed at understanding and accelerating human evolution through technology and genetic experimentation. The facility is shrouded in mystery, with only fragments of its existence surfacing through lost research files, recovered artifacts, and distorted transmissions.
Creative Direction: Jelvi Santos
Architect: Tom Muangmoree
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VISTA USB
The idea for the VISTA USB emerged from ITANSHA’s core themes of obsolescence, research, and interactive storytelling. In a world dominated by cloud storage, the USB acts as a relic of a forgotten era, reinforcing ITANSHA’s nostalgic and archival aesthetic. Designed as a “data fragment” from The Nucleus Centre, it holds lost knowledge about the Five Stages of Evolution, blurring the line between fiction and reality.
More than just a product, the VISTA USB serves as a key to an unfolding mystery, containing encrypted files, hidden messages, and multimedia elements that expand the ITANSHA universe.
Industrial Design: Jelvi Santos
Graphic Design: Tom Muangmoree
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AURORA LABS
This is my immersive exploration into digital environments, blending intricate 3D visuals with a dynamic soundscape. This project transforms a futuristic research facility into a realm of discovery and was created for brands to use as promotional content.
- Art Direction
- 3D Production
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EMERALD ORB
A digital project that reimagines the cosmos through a delicate interplay of light and matter. Centered around a luminous bulb suspended in the vastness of space, the piece is encircled by swirling subatomic particles that evoke an ethereal, almost otherworldly ambiance.
- Art Direction
- 3D Production